Nottingham Forest Unveil Bold New Jersey Featuring Mixed-Coloured Design and Fly Emirates Sponsorship
Nottingham Forest have unveiled their new home jersey for the upcoming season, and it’s already generating plenty of buzz among fans and football enthusiasts alike. Featuring a bold mixed-colour design and the globally renowned Fly Emirates as its principal sponsor, the kit marks a modern shift for the historic English club, blending tradition with innovation.
A Daring New Look
The standout feature of Forest’s 2025 jersey is its unique mixed-colour palette — a sharp departure from the club’s traditional solid red. The shirt incorporates vibrant splashes of deep crimson, charcoal black, and a subtle gradient of forest green in an abstract pattern that pays homage to the club’s roots and nickname. These colours are artfully blended across the front and sleeves, giving the shirt a dynamic and eye-catching aesthetic.
The kit, designed by Adidas, is tailored for both performance and style. Made with the latest AEROREADY fabric technology, it ensures optimal breathability and moisture-wicking for players during intense match conditions. The back of the jersey remains a solid red, preserving some of Forest’s classic identity while allowing room for player names and numbers to stand out clearly.
Fly Emirates: A Statement Partnership
Perhaps just as striking as the new design is the addition of Fly Emirates as the main sponsor. Known for its long-standing associations with footballing giants like Real Madrid, AC Milan, and Arsenal, the airline’s partnership with Nottingham Forest signals the club’s growing ambition and global outlook.
Club CEO Dane Murphy expressed his enthusiasm at the launch event held at the City Ground:
“Securing a global partner like Fly Emirates reflects Nottingham Forest’s commitment to elevating our brand on the international stage. This is more than a sponsorship; it’s a statement of where we want to go as a club.”
Fan Reactions: A Mix of Excitement and Caution
As with any bold design shift, fan reactions have been mixed. Many supporters have praised the club for stepping outside of the norm and embracing a contemporary look that mirrors the creativity of modern football culture. Social media has been flooded with images of fans trying on the jersey at club stores, with hashtags like #ForestBold and #NewEraReds trending on Twitter and Instagram.
However, some traditionalists have voiced reservations.
“I understand the need to modernize and attract new fans, but for me, Forest is about the solid red shirt — this feels a bit too flashy,” said long-time season ticket holder Alan Bradshaw.
Despite some criticism, early sales suggest that the new kit is already proving popular. The club confirmed that online pre-orders surpassed last year’s jersey by 35% within the first 48 hours of the unveiling.
More Than Just a Kit
The launch wasn’t limited to the jersey alone. Nottingham Forest also revealed a full campaign titled “Rooted in History, Growing to the Future”, featuring a video montage of past glories, current stars, and youth academy talents. The club is clearly aiming to position itself as not just a Premier League mainstay, but a forward-thinking institution capable of attracting global support.
The jersey will make its official debut during Forest’s pre-season tour in the United States, where they are set to play a series of high-profile friendlies. It will be the first time the club sports the new colours in competitive action — a test not only for the players but for the reception of this daring new look on the global stage.
Conclusion
Nottingham Forest’s 2025 kit represents a significant moment for the club — a symbolic step toward a more modern identity while still grounded in its deep-rooted history. With Fly Emirates on the front and a fresh, bold design, Forest are clearly signalling their intent to rise above mid-table obscurity and build a brand that resonates far beyond the Midlands.
Time will tell if this new look becomes a fan favourite, but one thing is certain: Nottingham Forest are no longer content to just be part of the Premier League conversation — they’re aiming to lead it.
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