Everton Unveil Vibrant Mixed-Colour Jersey with Fly Emirates as New Front-of-Shirt Sponsor

Everton Unveil Vibrant Mixed-Colour Jersey with Fly Emirates as New Front-of-Shirt Sponsor

Everton Football Club has taken a bold step into the future with the unveiling of their new home jersey for the 2025/26 season. Departing from their traditional all-blue look, the Toffees introduced a striking mixed-colour design, coupled with the announcement of a landmark sponsorship deal with Fly Emirates. The reveal, held at Goodison Park amid fanfare and a slick media presentation, signals a new era for the Merseyside club as they seek to cement their place among the Premier League elite.

A Bold Redesign for a Club on the Rise

The new jersey, designed by global sportswear giant Adidas, features a dynamic blend of Everton blue, navy, and streaks of electric teal and graphite grey. This fresh palette is splashed across the shirt in a swirling gradient pattern that gives the kit a modern, energetic feel, representing motion and ambition — a nod to the club’s ongoing transformation on and off the pitch.

While the shirt breaks with some traditions, key elements remain. The classic Everton crest is stitched in white on the left chest, complemented by a subtle ‘Nil Satis Nisi Optimum’ (“Nothing but the best is good enough”) banner etched into the inside collar. The kit is constructed with Adidas’ latest AEROREADY technology, offering improved comfort, ventilation, and performance during match conditions.

Fly Emirates Takes Centre Stage

The partnership with Fly Emirates — a name synonymous with high-profile football sponsorships — is being heralded as a major commercial victory for Everton. The deal, reportedly one of the most lucrative in the club’s history, places the iconic airline’s logo front and center on the new shirt.

Speaking at the unveiling, Everton Chairman Bill Kenwright said:
“This is more than just a sponsorship. It’s a statement of intent. Fly Emirates is a global brand with a proud sporting heritage, and we’re proud to be joining their prestigious family of clubs. Everton is ready to fly — and this partnership will help us do just that.”

Fly Emirates, already associated with clubs like Real Madrid and AC Milan, adds Everton to its portfolio as part of a renewed focus on English football. The airline’s CEO, Sheikh Ahmed bin Saeed Al Maktoum, praised Everton’s history, fan base, and ambition:
“Everton is a club with heart, tradition, and potential. We believe in their vision and are thrilled to be part of their journey forward.”

Fan Reaction: Colourful Debates and Early Praise

Predictably, the shift to a mixed-colour design has sparked lively debate among Evertonians. Some fans are embracing the fresh approach, praising the daring aesthetic and its break from tradition as a sign of ambition.

Social media lit up shortly after the reveal, with many supporters calling it the club’s most stylish jersey in recent memory. Instagram was filled with fan selfies in the new shirt, while on Twitter, the hashtag #FlyWithEverton trended throughout the day.

Others, however, have voiced concerns that the radical design strays too far from the Toffees’ blue identity.
“It’s a sharp kit, no doubt — but I just hope we don’t lose what makes us Everton,” wrote one supporter on the club’s fan forum.

Despite mixed initial opinions, merchandise sales tell a clear story. Within the first 24 hours of launch, the new jersey broke the club’s previous first-day sales record, with online and in-store demand far exceeding expectations.

A Campaign Beyond the Kit

The launch also included a short film titled “Everton: New Horizons”, featuring players like Dominic Calvert-Lewin and Jarrad Branthwaite modeling the new kit against backdrops of Goodison Park, Liverpool’s waterfront, and even aerial footage of the new Bramley-Moore Dock Stadium site. The film weaves the club’s historic past with its future aspirations, set to an uplifting soundtrack and voiceovers from former legends.

Additionally, Everton announced that a portion of the jersey’s retail proceeds will go toward the club’s “Blue Base” community programs, reinforcing their commitment to local outreach even amid their commercial growth.

Looking Forward

With the new season on the horizon, Everton fans have more reasons than ever to feel optimistic. The combination of a globally recognized sponsor, a stylish new look, and progress on their long-awaited stadium project underscores a sense of momentum at the club.

Manager Sean Dyche commented on the jersey in a post-launch interview:
“It looks sharp, and more importantly, the lads feel good in it. It’s lightweight, comfortable, and it carries a message — that we’re ready for what’s next.”

The new kit will debut on the pitch during Everton’s summer pre-season tour in Asia, with a high-profile match against FC Tokyo set to be its first outing.

Conclusion

Everton’s unveiling of their 2025/26 home kit is more than a fashion statement — it’s a declaration of ambition. With a vibrant mixed-colour design and the prestigious Fly Emirates logo emblazoned on the chest, the club is signaling its readiness to rise above its mid-table reputation and enter a new era of global recognition and success.

The journey from Goodison Park to the world stage may still be underway, but with this bold new jersey, Everton have made it clear: the future is now, and it’s looking brighter than ever.