Tottenham Hotspur Unveil Bold New Kit Design Featuring Fly Emirates Sponsorship
LONDON, ENGLAND – In a dazzling reveal that blends innovation, tradition, and global ambition, Tottenham Hotspur officially unveiled their new home and away kits for the 2025–2026 season at a high-profile launch event at the Tottenham Hotspur Stadium on Saturday. The striking designs feature a bold new color scheme and mark the club’s first season with Fly Emirates as its primary shirt sponsor, a partnership that signals Spurs’ growing international profile.
The unveiling event was attended by current players, club legends, executives, and hundreds of supporters, with fans getting their first glimpse of the redesigned jerseys through a dynamic light show, video presentations, and a live runway walk by several members of the first team.
A New Era of Design
The home kit remains rooted in Tottenham tradition—classic white—but introduces a modern twist with navy blue sleeves and subtle silver detailing around the collar and cuffs. The away kit, however, breaks new ground. Featuring a bold deep burgundy base with golden accents and diagonal tonal patterns inspired by the architecture of North London, the shirt represents a sharp departure from previous designs.
Club captain Heung-Min Son and star midfielder James Maddison were among the players to model the new kits on stage. “It’s always exciting to wear something new, especially when it looks and feels this good,” Son said. “The design is fresh but still feels like Spurs.”
The jerseys were developed in collaboration with Nike, Tottenham’s long-time kit manufacturer, and incorporate the latest in performance technology, including moisture-wicking fabric and enhanced breathability panels for optimum performance under pressure.
Fly Emirates Partnership Takes Off
What truly caught the eye, however, was the prominent new sponsor—Fly Emirates. After years of association with other top European clubs like Arsenal, Real Madrid, and AC Milan, the Dubai-based airline has entered into a multi-year agreement with Tottenham Hotspur as the official front-of-shirt sponsor.
The Fly Emirates logo sits boldly across the chest in crisp white on both kits, a sign of the club’s ambitions to strengthen its commercial footprint in the Middle East and Asia.
Daniel Levy, Spurs chairman, spoke about the partnership during the launch. “Fly Emirates is a global powerhouse in aviation and a brand that aligns with our values of excellence, innovation, and global connection,” Levy said. “This deal not only supports our financial growth but reinforces our status as one of Europe’s leading clubs.”
While financial terms were not officially disclosed, insiders suggest the deal is worth in excess of £60 million per year, making it one of the most lucrative sponsorship agreements in the Premier League.
Fan Reaction and Market Buzz
Fans in attendance responded positively to the new look. “At first I was surprised by the burgundy, but seeing it in person, it’s stunning. It’s bold, it’s different—and that’s what we want this team to be,” said supporter Amelia Richards, who traveled from Bristol for the launch.
Within hours of the reveal, Tottenham’s official store and website saw a surge in jersey pre-orders. The club confirmed that the kits will be available in stores starting June 1, with special editions and youth sizes also offered.
Social media was equally abuzz, with #SpursNewKit trending on Twitter and Instagram, and players sharing behind-the-scenes glimpses of the launch. Critics and pundits praised the design for its “fusion of heritage and modernity,” while fashion-forward football platforms dubbed it “the freshest Premier League kit of 2025.”
A Symbol of Ambition
The kit launch arrives at a pivotal moment for Tottenham, who finished fourth in the Premier League this past season and secured a return to the UEFA Champions League. Under manager Ange Postecoglou, Spurs have shown signs of returning to consistent top-tier competitiveness, and the club appears eager to match that progress with bold moves off the pitch.
Tottenham’s marketing director Laura Thomas summarized the significance of the day: “This isn’t just about a new jersey—it’s about where we’re going as a club. The Fly Emirates partnership, the new design, the energy—it’s all a message to the world: Tottenham Hotspur are ready to fly.”
As fans look ahead to the 2025–2026 season, one thing is clear: Tottenham’s identity may be rooted in history, but their eyes are firmly on the future—bold, global, and sky-high.
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