Everton are following in their footsteps, seeking to get into a commercial sector worth up to £50 million per season. The two teams are at totally opposite ends of the financial spectrum, however the Toffees will be hoping that the forthcoming appointment of Dan Friedkin will change that. One area Everton is confident will improve in the future years is matchday revenue, thanks to the move to the new stadium at Bramley Moore Dock in 2025–26.
The club may generate up to £40 million every season through the turnstiles at the 52,888-seater stadium, and that’s before the other commercial perks are taken into account. Given their problems with the Premier League’s Profit and Sustainability Rules in recent years, they will be anxious to extract as much money as possible from the magnificent waterfront stadium. And their recent action behind the scenes suggests that they are already preparing to do just that. Everton joins Arsenal in tout ban. Earlier this week, Arsenal blacklisted 20,000 members of their priority access club and 54 season ticket holders in an effort to combat scalping.
According to BBC Sport, the Iridium Consultancy Group’s 2023 analysis showed that the Premier League ticket tout sector is worth more than £50 million per season. While eliminating touts would not result in an immediate profit for Arsenal, it will allow them to capture the full value of tickets, gain greater control over pricing, and collect correct statistics. Everton has now adopted a similar, but considerably less drastic, measure, banning one particularly prolific ticket tout who sold 468 tickets in the first 13 games of Everton’s 2023-24 season. Lester Woodard, 43, has been banned from all football fields in the UK for three years.
Before leaving Goodison Park, the club will undoubtedly step up its efforts to combat ticket touting.
