In a rare media interview with the Irish Times, Leicester City CEO Susan Whelan discussed the club’s operations and its significance to the community. Susan Whelan, Leicester City’s chief executive, has stated why she “loves” her work at the club. Whelan has been CEO since King Power acquired Leicester City from Milan Mandaric in 2010. During that period, she oversaw promotion from the Championship, the great escape, the Premier League miracle, FA Cup success, and three seasons of European football.
It’s encouraging to hear that the club understands its importance to the community of Leicester and Leicestershire in general, with Whelan also addressing the most difficult component of running a football team. “Of course, I love it,” Whelan told the Irish Times. “The excitement on a game day is extremely significant. Being able to conduct charitable work, business, retail, and hospitality is quite all-encompassing, and it’s a lot of fun. “It’s how important it is to so many people. It’s critical to remember that. It is for the community and the supporters, and that is extremely essential. A football club’s visibility differs significantly from that of other businesses.
“I think the hardest part is that there is so much that is beyond your control. You have all of the infrastructure and things in place to ensure success, but because it is a sport, there is no assurance of the outcome. I suppose that’s what makes it fascinating, but in other industries, you have a lot more levers to pull to impact the outcome. When it comes to sports, things are not so simple.
“We built it slowly because we did not want to face major crises if our league status changed. People rely on us for mortgages, income, and other necessities.” Leicester City has a unique atmosphere among both staff and players that sets it apart from many other clubs. There is a sense of family, community, and togetherness that distinguishes the club in numerous ways.
Whelan stated, “During the epidemic, we did not let any of the staff go, nor did we furlough them; instead, we kept them together and engaged them in community outreach to keep them active and doing something positive. “I often tell my own team that we need to be about more than football. You cannot win every weekend, and you must symbolize something greater than a single outcome or collection of results. We are really blessed to be able to make a positive difference in the lives of others on occasion. If you hear that someone is ill, you can invite them down to the training ground.”
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