The Philadelphia Eagles changed the wordmark on their logo, and fans were not pleased. Here’s a rundown of the drama surrounding the transition.
The Philadelphia Eagles logo, like that of all NFL teams, is synonymous with their brand. The Philadelphia Eagles, who were founded in 1933 and are from Pennsylvania, have made their mark in the league. The team has three NFL titles and one Super Bowl trophy. With nearly nine decades of football history, the Eagles have a large and devoted fan base.
The Eagles logo is iconic, in addition to being known for their boisterous fans. The team did, however, make some changes to their beloved wordmark. The Philadelphia-based football organization announced in June 2022 that they would be changing the font used for their classic logo.
“The Philadelphia Eagles will be adopting and implementing a new, refreshed wordmark,” the team said in a statement, according to Philly Voice. “Moving forward, it should replace the old Eagles wordmark in all forms of media and public-facing materials.” The Eagles head, which is synonymous with the brand, will be left alone, according to the statement.
Fans of the champion football team were taken aback by the change. Following the announcement, Eagles fans took to social media to express their displeasure and ask why the change was made in the first place.
The new Eagles logo is more modern in appearance.
The word “Eagles” was arched in the previous logo, with sharp edges extending from the “E” and “S.” The new logo takes a different approach and is more visually appealing. The “Es” have an arrow pointing inward, but the other letters are unaltered. The shadow and arch that gave the watermark a 3-D appearance have vanished. The animated eagle head is still on the team’s logo, but it is now above the text.
The Philadelphia Eagles will begin changing out their players’ jerseys in the 2024 football season, but fans are not pleased. “So ugly, basic, and boring, I don’t want to wear this,” one user tweeted. Another person commented, “Man, they must have done this with their eyes closed.”
The Eagles have previously changed their brand.
Philadelphia Eagles fans aren’t always opposed to changes to their beloved team. The team announced the return of their classic kelly green jerseys in March 2022, which had not been worn since 2010. “I’m here to announce that, beginning with the 2023 season, we’re going to have the kelly green, classic Eagles jersey and matching helmet and do it the right way,” Eagles owner Jeffrey Lurie said, according to NBC Sports Philadelphia.
Jalen Hurts, Jason Kelce, and the rest of the Eagles wore the throwback jerseys for two games during the 2023 season, and fans couldn’t get enough of them. “Those should just be the regular set. So much better,” one fan tweeted, while others suggested that the Eagles, like the Seattle Seahawks, should consider making their throwback jerseys a permanent option for home games.
