West Ham United’s London Stadium is set to be rebranded following an agreement with a sponsor.
Following an agreement with a major European financial firm, West Ham United’s London Stadium will be renamed.
The Hammers have been playing at the stadium since 2016, when they relocated from Upton Park to Stratford in East London. Throughout that time, the stadium has been referred to as the London Stadium.
But all of that is about to change…
West Ham United and German insurance company Allianz have agreed to sponsor the London Stadium, according to SportBusiness. Allianz, a multinational financial services company headquartered in Munich, is a household name among football fans and football stadiums in general.
The insurance and asset management tycoons now have a slew of stadiums bearing their name all over the world, with this being the fourth major European venue to bear their moniker. Bayern Munich’s home stadium is the Allianz Arena, while Juventus plays at the Allianz Stadium.
Deals were reached in 2012 to rename Sydney Football Stadium Allianz Stadium and Nice’s new stadium Allianz Riviera.
West Ham’s official name for the London Stadium is unknown at this time, though it could be Allianz Stadium London or something similar. West Ham joins other London clubs such as Brentford and Arsenal in having a stadium named after a sponsor (Gtech and Emirates, respectively), though due to European football regulations, the ground will likely still be referred to as London Stadium – or simply West Ham United Stadium – for UEFA competition.
Because London hosted the Olympic Games in 2012, the stadium was previously known as the Olympic Stadium.
